Selected Work

A few examples of recent builds and refreshes. I keep things fast, accessible, and easy to update. Ask for live links or more detail.

Websites

Author Carl

Lightning-fast static site with custom blog and giveaway funnel. Optimised images, semantic HTML, and JSON-LD for books.

Ormskirk Gardening

Clean services pages, pricing table, and lead capture forms. Local SEO and mobile-first layout.

Local Retailer

Performance-first rebuild: 90+ Lighthouse scores, schema markup, and image optimisation.

Case Studies

Author Carl — Static Site + Giveaway Funnel

Goal: drive book sales and email sign-ups. Result: fast pages, simple blog system, and a giveaway funnel that converts on mobile.

  • HTML/CSS with lightweight JS; Netlify deploy
  • Structured data for books + Open Graph
  • Image optimisation and caching

Ormskirk Gardening — Service Site

Goal: turn visits into enquiries. Result: clear services, pricing, and form capture with local SEO.

  • Mobile-first layout, responsive tables
  • Schema: LocalBusiness, WebSite
  • Contact form with spam protection

Local Retailer — Performance Rebuild

Goal: faster load and better search visibility. Result: 90+ Lighthouse scores and improved conversions.

  • Critical CSS + deferred JS
  • Image formats: AVIF/WebP with fallbacks
  • Accessible components and keyboard support